In case you do not know who he is, he is most famous for hosting MTV's Headbangers Ball from 1990-1995.
In 2003 he became the host of a rock music and NASCAR themed talk show called Racing Rocks. He currently still does this along with a new exciting project of his.
He now is doing Rikis Ride which he started on July 8th and is happening until August 30th. He took his Harley Davidson and is driving it 8,000 miles, 1 lap around America. While he is doing this, he asks people to tell him where to go through Twitter and keeps it updated every day. Deathwish is one of his sponsors which lead him to come here!
A couple of days ago he came to Deathwish to take a look at what goes on behind the scenes and to look at some of the pretty awesome machinery they have going on. Deathwish then took him to Coffee Traders to give him a look at where everything started.